Category: AI Commerce
Explore how AI is changing eCommerce, from smarter search and product discovery to content automation, customer experience and operational efficiency.
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View Article: AI Product Data: The Competitive Advantage Retailers Are Missing
Artificial Intelligence is changing how customers discover, evaluate and purchase products. While much of the conversation has centred around ChatGPT, AI shopping assistants and automated customer service, many retailers are overlooking the factor that will determine who succeeds in this new era. It is not the AI platform. It is not the commerce platform. It…
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View Article: How to Add AI Search to Your eCommerce Website
Search has always been one of the most important functions of an eCommerce website. For retailers with hundreds, thousands or even hundreds of thousands of products, it is often the fastest path between a customer arriving on a website and finding the product they want to buy. But traditional eCommerce search has a fundamental limitation.…
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View Article: How AI Is Changing B2B Buying (And What Your eCommerce Platform Needs to Do About It)
For the past two decades, B2B eCommerce has largely been about one thing: making it easier for existing customers to place orders online. The priorities were straightforward. Integrate with the ERP. Display customer-specific pricing. Provide account history. Enable repeat ordering. If your platform delivered these fundamentals well, you were considered ahead of the market. Today,…
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View Article: How to Get Your Products Found in AI Search
Traditional search engine optimisation (SEO) is no longer the only way customers discover products online. Increasingly, shoppers are asking questions directly to AI-powered search platforms like ChatGPT, Google AI Overviews, Google Gemini, Perplexity and Microsoft Copilot. Rather than returning a list of websites, these platforms generate answers, recommend products and cite retailers they consider authoritative.…
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View Article: How to Get Your Products Recommended by ChatGPT
Consumers are increasingly using ChatGPT to research products, compare alternatives and decide what to buy. Instead of searching for a particular product name, they can describe a need: ChatGPT can interpret these requirements, research suitable products and present recommendations. For retailers, this creates a new product-discovery channel—and a new visibility challenge. There is no switch…
